Grow is a CRM (Customer Relationship Management) platform built specifically for STRONG Pilates studios. Every STRONG Pilates location has its own Grow account where leads, communications, and automations are managed.
If Core is where the studio operates (bookings, check-ins, memberships), Grow is where the studio communicates (SMS, email, lead follow-up, nurture sequences, campaigns).
What Grow handles
- Lead management: capturing and tracking every person who shows interest in a studio
- Pipelines: visual boards that show where each contact sits in their journey (lead, trial, member)
- Automated communication: SMS and email sequences that fire based on what a contact does (or doesn’t do)
- Workflows: the automation engine that moves contacts through pipelines, sends messages, and triggers actions
- Campaign rollouts: promotional offers that get deployed across multiple studios at once
The template account
STRONG Pilates doesn’t build workflows from scratch for each of its 142+ locations. Instead, everything is built inside a single template account. This is the master blueprint that contains all the workflows, email templates, SMS snippets, pipelines, and automation logic.
When a new studio opens or a campaign launches, the relevant pieces from the template get deployed (via a “snapshot”) to each individual studio account. This means every location runs the same system, with minor adjustments for things like currency, region, and WhatsApp availability.
Why this matters
When you’re troubleshooting or building something new, the template account is always the starting point. Changes are made there first, then pushed out to locations. You rarely build directly inside a studio’s account.
Who manages Grow?
Kaizen Collective is the agency partner responsible for the entire Grow ecosystem across all STRONG Pilates locations. This includes maintaining workflows, deploying campaigns, handling Zendesk support tickets, and coordinating with Hapana’s development team when system-level changes are needed.